Hidden Lanes
Slow Travel Self Guided Tours Ballarat
Food, Culture & History
Experience the wonder of slow travel
Carefully curated walking, scooter and bike self guided tours to experience hidden gems of Ballarat’s landscape, history, food and art.
A Slow Travel Guidebook
This beautifully created guidebook will guide you on your journey while you and your family/friends discover the hidden gems, beautiful scenery, experiences, and most unique food on our family friendly bike and walking self guided tours. QR codes will reveal rich storytelling behind the unique businesses, historical sites and culture. The guidebook will be updated every year to include different sponsors.
Beautifully curated slow travel experiences
These slow travel guides are designed for adventurous families, couples (30-40 y.o.), and Baby Boomers to discover little known tracks, history, cultural/art and food/dining experiences in the Ballarat region. We aim to develop 3-5 slow travel self guided tours.
Within the guidebook will be beautifully hand drawn maps, with a designated route that will incorporate local businesses, artists and history to enjoy along the way.
A GPS link will guide travellers on their journey, and QR codes and links will deepen the experience with videos, images and podcasts.
Experiences and businesses will be carefully curated for each route to ensure the best experience.
Sponsorship Opportunities
- 2022 Guidebook
A Hidden Lanes website will be established, and guidebooks (.pdf and paper) will be sold. Becoming a sponsor is a great way to be involved in the project and be seen by people from Ballarat, Regional Victoria and Melbourne. Sponsorship is for 1 year, guidebooks will be available for sale year-wide. It’s estimated 1,000-2,000 copies will be distributed (hardcopies and .pdf will be available). Sponsorship can be a combination of inkind and cash sponsorship. Social media promotion will be via various social media channels including Love, Ballarat. Please click on each package for more details, we are happy to tailor packages for you as well.
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Be our major partner. Sponsorship can be a combination of in-kind and cash, equal to approximately $10,000
30 copies of the guidebook.
Prominent logo on all marketing material, guidebook, homepage of website, Facebook ads, flyers. Link to website.
1-2 minute storytelling video about your business (worth $2,000)
Interview and video telling the story behind your business
Video promotion on Facebook page
High res video file to use on social media/website3 pages feature in guidebook & photo essay about your business - link through to website and storytelling video
5-8 high res images from photo shoot (unlimited usage rights.)
VIP & speaker invite to launches
Promo opportunity in launches
Promotion on social media
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Be among our primary 2-3 sponsors. Sponsorship can be a combination of in-kind and cash, equal to approximately $5,000
20 copies of the guidebook.
Prominent logo on all marketing material, guidebook, homepage of website, flyers. Link to your website.
3 pages in guidebook & photo essay about your business
5-8 high res images from photo shoot (unlimited usage rights.)
VIP & speaker invite to launches
Promo opportunity in launches
Promotion on social media - individual posts.
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Sponsorship can be a combination of in-kind and cash equal to approximately $2,500.
15 copies of the guidebook
Prominent logo on guidebook and website. Link to website.
1/2 page in guidebook - image and story about your business - photoshoot.
1-2 high res images from photo shoot (unlimited usage rights.)
VIP invite to launches & acknowledgement
Promotion on social media
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Sponsorship can be a combination of in-kind and cash.
15 copies of the guidebook
Logo on the website. Link to website.
Logo on guidebook and link to website
Promotion on social media - individual posts.
VIP invite to launches & thanks
Sponsorship can be a combination of in-kind and cash.
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Sponsorship can be a combination of in-kind and cash.
10 copies of the guidebook
Listed as sponsor on website, with link to website.
Logo on guidebook and link to website
Tagged and thanked on all social media
VIP invite to launches
Opportunities For Businesses/Artists Included in the 2022 Guidebook
A Hidden Lanes website will be established, and guidebooks (.pdf and paper) will be sold. Please note, there is no cost involved in being part of the self guided tours, as we select and curate the tours. If you are included in the curated tour, there are some heavily discounted and valuable opportunities to tell your story more deeply within the guide and get video/images, (but they are in no way obligatory) and are only available for businesses, artists or organizations already included in a tour. They are for both free and paid listings, please register your business as soon as possible here (bottom of the page). Paid listings are limited to availability and space in the guidebook, please book early for this via this link.
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Add on to any package $1,000
1-2 minute storytelling video about your business (worth $2,000)
Interview and video telling the story behind your business - linked to the guidebook.
Video promotion on Facebook page
High res video file you can use on social media/website
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Provide In-kind support via e.g. Vouchers
Promotion via social media.
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Support in $350
Two full pages - one page images and one page feature story and image - includes multiple photos and information about your story & your business, link to website
6 guidebooks
5 high res images you can use on social media/website (worth $400)
Promotion on Facebook page
Business name and link to website under “friends of Hidden Lanes” sponsors
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Support in $150
1 pages - includes photo and information box about you & your business and link to website
3 guidebooks
2 high res images you can use on social media/website
Promotion on Facebook page
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1/3 page text box in the guidebook for selected businesses with link to your website.
Slow Travel Journeys - our inspiration creating a Slow Travel Guide for South Korea’s Jeju Island walking/cycling trail.
Jarrod and Emma, Hidden Lanes creators spent 9 years in South Korea, and during that time created video content and a slow travel guide to Korea’s Jeju Island. The journey was a walking or cycling route that included beautiful scenery, funky cafes, art galleries and nature. We even made a film about the journey, that was featured in the Korean Expat Film Festival and Berlin Bicycle Festival. This style of slow journeying includes meandering along laneways, taking your time to take photos, take in the scenery and buy local produce. We’re inspired to make something similar for Ballarat! Get in touch to have a chat.
Culture & History Self Guided Tour
The first self guided tour.
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The self guided tour starts at the Ballarat Train Station
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